Runtastic disrupts wearable market with analog watch that tracks steps, sleep and more.
“Over the past few years, we have seen the majority of players in the health and fitness space –Runtastic included – try to address the needs of users with a diverse array of tracking devices,” said Florian Gschwandtner, CEO and co-founder of Runtastic. “Looking at the products currently available, we strongly felt there was a large gap between fashion and functionality. Therefore, we developed the Runtastic Moment to be an all-encompassing device that is easy to use, aesthetically pleasing and habit-forming.”
Features & Functionalities
The Runtastic Moment is an analog watch that allows users to track Steps & Distance, Active Minutes, Calories Burned, Sleep Cycles and Goals. Users can also monitor daily progress directly on the watch face via the Progress Indicator and set vibration alerts to go off after periods of inactivity. Waterproof up to 300 feet, the Moment can be worn during any type of activity – including swimming, diving or even showering. It does not require any charging, as it is powered by a standard battery.
A Design for Everyone
The Runtastic community is incredibly diverse, with users located around the world who speak different languages, are at different fitness levels and have a wide variety of goals. With this in mind, Runtastic recognizes that one size does not fit all. The company has, therefore, created the Runtastic Moment in ten unique designs, which are organized into four collections:
“We’re eager to connect with individuals who prioritize ease of use with convenience and style,” continued Gschwandtner. “A watch is the most common piece of jewelry for men and women, and we’re excited to provide our community with a top-quality product that allows them to simultaneously look great and collect interesting – potentially life-changing – data.”
Runtastic Me App
Last year, Runtastic launched the Runtastic Me app to serve as the dashboard for the Runtastic Orbit wearable. The app has now been further expanded to also work in correlation with the Runtastic Moment.
Data from the Runtastic Moment syncs wirelessly to the Runtastic Me app so users can effortlessly view their statistics and daily progress, and engage in gamification features such as Streaks, where they can set and break personal records. The app also provides detailed information about sleep cycles, including duration, and both light and deep sleep phases.
Where to Purchase Runtastic Moment
Customers located in the U.S. can purchase Runtastic hardware from the Runtastic Online Shop and in select retail outlets in the near future.
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.
With more than 140 million downloads and 70 million registered users on Runtastic.com, Runtastic’s mobile applications sync directly with proprietary hardware to track distance, speed, pace, duration, heart rate, calorie consumption and route traveled (via maps) when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com, where users can view their online training log, get detailed data analysis and compare with others. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun. Additional information can be found at Runtastic.com or you can follow them on Google+, Twitter, Facebook and Instagram.